1

Business Basics

The foundations of your pitch

Business / Startup Name *

One-liner — what do you do? *

Business Stage *

Idea Just a concept MVP / Beta Built, testing users Early Revenue First paying customers Scaling Growing fast

Market Reach *

Local City or region National One country Global Worldwide

2

The Problem

Every great pitch starts with a real pain

What problem does your business solve? *

0/250

Who faces this problem most? *

How severe is this problem?

Costly

Mild nuisanceBusiness-critical

How is this problem handled today? (the bad solution)

3

Your Solution

How you fix that problem

Describe your product or service *

0/250

Type of offering *

Product Physical or digital Service Done for you Platform App / marketplace Hybrid Mix of both

3 key benefits customers get *

1

2

3

How it works (simple steps, optional)

4

Target Market

Who is your customer?

Describe your primary customer *

Customer type *

B2B Sell to businesses B2C Sell to consumers B2B2C Via a partner D2C Direct to consumer

Market size (if known, optional)

5

Revenue Model

How do you make money?

Approximate price point

Who pays you?

6

Traction & Proof

What have you already achieved?

Current status *

Pre-launch Not live yet In Beta Testing with users Live & Revenue Paying customers

Your proudest number / metric (optional)

Key milestone achieved

Press, partnerships, or awards (optional)

7

Competition

Who else is in your space?

Name your top competitors

1

2

3

What do competitors do badly?

Your unfair advantage / differentiation *

0/200

8

The Team

Why are YOU the right people?

Founder name(s) *

What makes the founder(s) credible? *

Team size

Solo founder Just me 2–5 people Small team 6–15 people Growing 15+ people Scaled team

Team's core strengths

Tech & Engineering Sales & Business Dev Design & Brand Domain expertise Operations Marketing Finance Legal Customer Success

Advisors or mentors (optional)

9

Roadmap & Vision

Where are you going?

12-month goal *

3-year vision

Next major product / business milestone

If you succeed, what changes for your customers?

10

The Ask

What do you need?

Deck purpose — who will read this? *

Investor Raising funds Partner BD / alliances Client Win a big account Internal Team / planning

Funding status

Yes, actively raising Exploring options Not raising right now

How much are you raising?

How will you use the funds?

1

2

3

Beyond money, what do you want from investors / partners?

11

Deck Style & Feel

How should your deck look?

Color mood *

Bold & Dark

Deep, dramatic, premium

Clean & White

Light, minimal, modern

Colorful & Bold

Vibrant, energetic

Earthy & Natural

Warm, organic, calm

Corporate Blue

Trust, authority, B2B

Soft & Pastel

Gentle, friendly, B2C

Deck tone *

Data-heavy Numbers first Story-led Narrative first Bold & punchy Short, impactful Balanced Best of both

Any existing brand colors? (optional)

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